Why are we fascinated with fur?

Humans fascination with exotic furs has reached a new low. Fur, either fake or real, covered netbooks. Why must humans have to cover everything with fur? Sure the patterns are very pretty, but on the animals that they were created for but why do we have to use either real of fake fur on items that don't need to be kept warm? It sure does look like Cruella DeVil has has made her mark in this world.